The post-bath
scratch stops here.
Most dog shampoos are formulated for human skin. CoatLab is calibrated to canine pH, 6.5 to 7.0, so the skin barrier stays intact after every wash. No scratch reflex. No guessing.

Why Australian dogs have been getting
the wrong shampoo for decades.
Because they trust you
to get this right.
Your dog cannot tell you what is wrong. But you notice. Here is what CoatLab actually does, and why.
Stops the post-bath scratch.
The scratch reflex after bathing is not behavioural. It is chemistry.
Human shampoos strip the acid mantle and disrupt the skin microbiome. CoatLab restores the correct pH 6.5–7.0 environment so the itch trigger is removed at the source.
- pH calibrated to canine skin (6.5–7.0)
- SynBiome Care System supports the microbiome
- Itch trigger removed at the source, not masked
“The scratching stopped after the second wash. I had no idea the pH thing was real until I tried this.”
Fewer groomer visits.
Matting, tangling, and coat buildup are the main reasons dogs need emergency grooming.
CoatLab Condition uses cetrimonium chloride and argan oil to detangle without silicone buildup. Coats stay manageable between appointments.
- Cetrimonium chloride detangles without buildup
- Argan oil smooths the cuticle layer
- No silicone — coats stay light and natural
“We used to go every 4 weeks. Now it is every 7 or 8. The coat just stays cleaner.”
The smell is gone. Actually gone.
Dog odour is not dirt. It is bacterial activity on the skin surface.
CoatLab Refresh uses zinc ricinoleate and lactobacillus ferment to neutralise odour at the source. Not a fragrance mask. A biochemical solution.
- Zinc ricinoleate neutralises odour molecules
- Lactobacillus ferment rebalances skin bacteria
- Safe for daily use between baths
“My dog used to smell again within 24 hours of a bath. Now it is days. The refresh spray is incredible.”
Calm skin. Every wash.
Sensitive skin dogs react to almost every shampoo on the market. Most are formulated for the wrong pH.
CoatLab Wash is fragrance-free, sulfate-free, and calibrated to canine skin pH. The SynBiome Care System actively supports the skin barrier after every wash.
- Fragrance-free and dye-free
- Sulfate-free — no acid mantle stripping
- Vet-safe and suitable for sensitive breeds
“My cavoodle has had skin issues for years. Two washes in and the redness is gone.”
Clean science in
three steps.
Each product works independently. Together, they form the Coat Shield Complex, a layered protective system built for the Australian dog.

- pH 6.5–7.0 calibrated
- SynBiome Care System
- Sulfate-free formula

- Cetrimonium chloride detangles
- Argan oil smooths cuticle
- No silicone buildup

- Zinc ricinoleate neutralises odour
- Lactobacillus ferment rebalances
- Safe for daily use
Three proprietary systems.
One complete routine.
Every CoatLab product is built around a named mechanism. Not a marketing claim. A formulation decision.
Protects the microbiome through every wash
A prebiotic and probiotic complex that feeds beneficial skin bacteria while removing pathogens. Found in CoatLab Wash. The skin barrier is left stronger after every use, not weaker.
Restores the correct pH environment
Every formula is calibrated to pH 6.5–7.0, the correct range for canine skin. This removes the itch trigger created by alkaline shampoos and restores the skin’s natural defence layer.
Seals and protects the coat structure
Cetrimonium chloride and argan oil work together to smooth the cuticle and seal moisture in. The result is a coat that stays manageable, tangle-free, and clean for longer.
Your dog’s skin is
fundamentally different
from yours.
The scratching after a bath is not in your head. It is chemistry. Human skin sits at pH 4.5–5.5. Dog skin sits at 6.5–7.0. Most shampoos on Australian shelves are formulated for humans, or for a global market that has never considered the difference.
Wrong pH strips the acid mantle, depletes the skin’s natural bacteria, and creates the conditions for dryness, itching, and bacterial susceptibility. Every CoatLab product is calibrated to the correct number.

Every CoatLab formula is his work, built from scratch, specifically for Australian dogs. Not a white-label base. Not outsourced.
Build your routine.
- Wash 500ml
- Condition 500ml
- Refresh 250ml
- Wash 500ml
- Condition 500ml
Real dogs.
Verified results.
“The scratching stopped after the second wash. I had no idea the pH thing was real until I tried this.”
“We used to go every 4 weeks. Now it is every 7 or 8. The coat just stays cleaner.”
“My dog used to smell again within 24 hours of a bath. Now it is days. The refresh spray is incredible.”

Read our label.
Then read theirs.
- Colloidal oatmeal Calms inflamed, itchy skin after saltwater or UV exposure
- Silk amino acids Coat each strand to prevent matting and tangling
- Argan oil Controls frizz and adds shine without silicone buildup
- Lactobacillus ferment Neutralises odour-producing bacteria at the source
- Zinc ricinoleate Absorbs volatile odour compounds after bacterial action
- Cetrimonium chloride Reduces static and detangles without silicone
- Sulfates
- Silicones
- Synthetic fragrance
- Parabens
- Artificial dyes
- Phthalates









Australian dogs.
Real results.
From Bondi to Byron, from Cavoodles to Labradors. Tag us on Instagram to be featured. Real dogs, real owners, real results.
Guarantee
Not happy? Just message us.
If you are not happy within 30 days, just send us a message and we will refund you in full. No forms. No hoops. We stand behind the science.
- 30-day window from date of purchase
- Message us and we will sort it
- Full refund processed promptly
- No lengthy return process